These are creatives from several recent shoots I’ve had the honor of producing.
SCUBAPRO + Mote Marine Lab Partnership 2023
My role: Storyboarded, scripted, produced and directed this promotional video as a key element of the program announcement. Timeline from program approvals to a marketing plan and finished video was under one month. The shoot included CEOs and key staff from both Johnson Outdoors / SCUBAPRO and Mote Marine Laboratory.
SCUBAPRO: Hawaii 2023
My role: Developed marketing objectives for, produced, and directed this shoot to collect content for several projects, including SCUBAPRO’s major paid advertising campaign (not yet live), G3 computer launch, and Luna 2.0 computer launch.
Crew: 3 crew + 4 primary talent
SCUBAPRO: Grand Cayman 2022
My role: Developed marketing objectives for, produced, and directed this shoot to build photo and video library content supporting updated brand vision, new product launches, and need for lifestyle imagery of many SKUs to support new sales channel marketing efforts.
Crew: 4 crew + 3 primary talent + 2 additional local models rotating daily
SCUBAPRO: Bimini Bahamas 2021
My role: Developed marketing objectives for, produced, and directed this shoot to build photo and video library content supporting updated brand vision and to support the Seawing Supernova fin launch.
Crew: 2 crew + 2 primary talent
